We answer your questions
Where does my £3 go?
Your £3 subscription includes 1) the weekly lifestyle shifts 2) funding great projects and 3) the top issues to influence.
You are also contributing to the rapid growth of our community which is so critical to the success of the mission – both in climate timelines and collective impact.
Until the membership reaches 10,000, our team is working without a salary so that every resource can go towards this.
There’s a sliding scale as we grow as a community, with the ratio to the fund getting larger. A minimum of £1 always goes into The One Fund. At 100,000 members, £2 of the £3 would go in to The One Fund. The rest is used to fund growth, the work to deliver everything to you and operational costs.
Will it actually make any difference to climate change?
Never underestimate our massive collective power. Whilst the weekly actions may seem insignificant, everything changes when there’s lots of us doing them. Governments and businesses need to keep their voters and customers happy. We need to show them what we want more of and what we're no longer tolerating. It’s not limited to our buying power and personal lifestyles. 100,000 people signing a petition guarantees a Parliamentary debate or a response from a CEO. 100,000 people investing in The One Fund will mean an annual pot of over £1.2m to fund brilliant projects. It’s big. And with 40% of UK emissions coming from households, not only does this mean we have a critical role to play, but also that it can’t be done without us.
Are you a registered charity?
No. We are a not-for-profit Community Interest Company (CIC) set up to serve a community mission. It enables us to be agile as we grow at pace beyond the constrictions of being a charity, but with similar safeguards. We operate under an Asset Lock which requires that our assets, in the event of dissolution, go to a charity or another non-profit. Should this happen, we have chosen Friends Of The Earth UK to be the recipient, as they are aligned to our mission. Our legal constitution document (called Articles of Association) determine how the business must be run, even it were to change to hands, setting out that any profits must only be used to further the mission. You can read these at Companies House. We will be publishing an annual report with a half yearly update. Feel free to ask us anything.
I’m super busy, what do the weekly actions involve?
You get one email, with the 2 minute lowdown every Friday. It's simple, meaningful stuff that makes a big difference. A habit, a swap, a nugget, a stance...you're not 'doing' things all the time and even when you are, it's usually quick. We dive into the areas where we can make the biggest difference. Here’s a directory of some of the actions so far, to give you the idea. You might find you’re doing some already and that’s great!
Why did you set up Every One of Us?
When we woke up to the climate emergency, our lives turned instantly upside down. We felt so overwhelmed and insignificant in the face of it, that we doubted whether anything we do, could actually make a difference. As busy people ourselves, we know how hectic life can be, with barely any headspace to even think about it. But we absolutely had to do something. So, we set out to slay the idea that we’re powerless and can’t make a difference. Our mission is to make it easy for every one of us, no matter how busy we are, to be able to join the fight for our precious world.
Our full story and team here.
Can I cancel my subscription?
Yes, you can at anytime. Simply log in to your account, via the button top right of the website. Click cancel and you're done.